Borabella NeutraQuimic - Hair Neutralizing Cream 500ml/16/9fl.oz.

Borabella's Neutra Quimic Neutralizer serves to prevent chemical processes such as Progressives , straightening, coloring, bleaching from continuing to damage the strands, scalp and hair follicle. Even after a transformation has been completed, the extreme Phs chemical active ingredient continues to act unnecessarily within the hair strand, thus causing unnecessary damage to the hair structure.

NeutraQuimic is a neutralizer that works to rebalance the Hydrogen Potential (pH) of the hair and scalp, thus preventing breakage, hair loss, dryness and bad smell when wet. In addition to reestablishing peptide bonds, acting on disulfide bridges, preventing thinning and hair breakage over time caused by chemical processes.

See the Real Benefits:

- Eliminates bad smells when wet (caused by acidic organic compounds, due to the release of sulfur)

- Prevents breakage (promotes the reconnection of disulfide bonds in the smooth position, preventing breakage and loss of hair mass)

- Prevents Hair Loss (The scalp and hair follicles have a natural pH of around pH 5. When carrying out a chemical process, such as a Progressive which has an extreme pH of 2 to 2.5, the entire scalp and follicles will suffer aggression and imbalance in its natural pH, this in the long term can cause hair loss. NeutraQuimic works by reestablishing the natural pH, thus avoiding the problems of hair loss, flaking, oiliness and others. 

- Replaces nutrients and lipids (lost during the corrosive action of chemicals)

- Prolongs the Chemistry Result (by balancing the pH and reconnecting the disulfide bonds in the permanent smooth straight shape)

Understand how it works:
The structure of the hair strand is connected by SS disulfide bridges, the natural way in which these bridges are connected defines the shape of the strand, fine, thick, frizzy, curly, wavy, straight, etc. To transform the shape of this strand, a powerful chemical process is necessary, where the active ingredient will act to partially disconnect these bridges, and then, with the help of straighteners and heat, the shape of the strand is physically changed to a smooth shape.

It turns out that at the end of this transformation process it is necessary to reconnect these bridges, now in a smooth straight shape, this will increase the durability of the straight effect, and restructure the strand, thus reducing mass loss and hair breakage. Another problem is the aggression of the scalp and hair follicles, which naturally have pH 5, and are attacked with chemicals with extremely acidic or alkaline pHs, causing imbalance and leading to flaking, oiliness and even hair loss if the pH is not rebalanced.

When the neutralization of Ph is not carried out, and the Reconnection of Peptide Bridges between chemical processes, damage will accumulate, as with each new chemical process in the thread there will be a new loss of bridges, the damage from the previous chemistry will be added to the new one. chemical processes (regardless of the period of time between them), until after a few repeated chemical processes, practically the entire structure of the thread will be damaged, thus becoming irreversible damage.

Therefore, it is scientifically and clearly proven that the use of Borabella's NeutraQuimic is indispensable after chemical processes, especially in straightening and organic progressive treatments without acid formaldehyde.

A revolutionary formula. This is an essential product for Salon Professionals, as it perfectly suits clients who require several chemical processes throughout the year, thus reducing the risk of breakage or hair loss caused over the long term. Consequently improving customer loyalty.

How to apply